Actually, blogging is quite the opposite. It's one of the best marketing strategies that is working in today's online marketing world, and here's why.
Blogging is an important marketing strategy for all sizes and types of businesses for several reasons.
1. People love blogs
They really do! The best blog content is written in a shorter format and includes ways to make the content easier to read - headings, bullets, numbered lists, etc. People will seek out companies that have blogs in order to learn more about the company, product and/or service being offered.
2. Google loves blogs
I'm sure Google employees love blogs too, but I'm really talking about the web bots that index and rank websites. The actual content in blogs helps build your SEO, especially if your web person adds in a long-tail keyword, tags and content that builds the searchability of your site. If they are written and optimized correctly, blogs can give you tons of extra free traffic to your site!
3. A blog can generate leads and sales
Use call-to-actions, offers for people to subscribe to and freebies like whitepapers, case studies, webinars or educational video content. Your blog may be the best place to promote your tripwire offer. A tripwire is a low cost offer that solves a specific problem your customers have. The price should be low enough to not be a barrier to purchase. A low cost educational course related to your product or service is a good example, or a super useful report or "how to."
4. Socal sharing
A blog gives you relevant, useful content to post about on social media channels, like Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. This will increase brand awareness and help people get to know, like and trust you. To get more social sharing for your content, consider these 3 tips:
Blogs give you content that you can use to retarget to them in a highly relevant way. If they go to a page that has a certain type of content you can retarget a product that they have a high likelihood of wanting to buy. For example, if you sell t-shirts and you wrote an article about Led Zeppelin, you could use a retargeting pixel to show people who visited that page ads for the Led Zeppelin t-shirts that you sell.
5. Business asset
Your blog is an asset for your business because of the traffic it generates. This will grow exponentially over time and can be included in your investor portfolio.
Blogging for business is a really powerful marketing tool that will help your business get found by your target audience, generate leads, generate sales, gain new customers and retarget to visitors and past customers. It's a great - and very affordable solution - for growing and sustaining your business over time.
Has blogging worked for your business? Comment below.
Thinking about starting - or expanding - your blog? Contact us - we'd love to help!
Digital marketing is very cost effective if you have a strategy.
There are so many assets and tactical possibilities that no one business can – or should – try to do it all. Your best bet is to think strategically, start small and build your digital marketing program over time for the best return on investment.
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Businesses often wonder if their type of business is the right fit for a digital marketing VA. In addition to the businesses we've worked with here at Digital Marketing VA, I polled my Digital Marketing Pro group to see what types of businesses they have worked with as well. Here's what we came up with.
While these may be the top categories of businesses that came up in our conversations, ANY service-oriented business is at the top of the list.
To be honest, we can't think of any businesses that don't need digital marketing.
Recently I landed 3 new clients in 2 days. I received the leads from Galena Jenkins Ojiem's "Your Daily Vitamin" Job Alerts, which I highly recommend. Another great source of leads that I depend on is Thumbtack.com. Of course, nothing replaces consistent networking through local networking groups, joining professional organizations that serve people who are your potential clients, and maintaining a presence on social media channels such as Facebook, LinkedIn and Twitter.
But once you've found (or generated) a potential lead, what do you do next? It's best to be ready to respond to whatever information the client is requesting or seems relevant to the job posting.
Here are the materials I keep updated and close at hand.
1. Update your resume. Here's an example (mine) which could be fancier. If you need help preparing a resume, there are lots of resources on the web. The one strong piece of
advice I have is to tailor your job title to the job you want. In this example, I used "Social Media and Content Strategy Manager." Honestly, I have about 20 different versions of this resume
that I can pick and choose from, depending on the needs of the client.