Social media marketing is about relationships. The journey of becoming and being a social media marketer is unique for each marketer and yet depends on others. It involves seeking, constructing, and reconstructing meanings about our individuality as human beings and how this is expressed in our work and lives as marketers. This process calls on us to know our personal and professional identities. It is about developing our personal and professional identities, which we know are both real and true for us.
To be a social media marketer, then, is about building authentic connections with oneself, both as a marketer and as a person — that is, nurturing what we call intra-connectedness. But it also involves developing authentic inter-connectedness with others, with the world around us, and with our personal place and presence in time.