The holiday season is all about friends and family connecting and reuniting with each other. Social media marketing can help your business be a part of people's holiday traditions and memories. Many successful businesses recognize the rich opportunity for connecting with their fanbase during the holidays. Here are some tips to help your business get into the holiday spirit.
Have a Contest or Holiday Giveaway
Photo contests are easy for participants and allow for more interaction with your brand than simply "liking" your Facebook page or filling out an entry form. A fun, creative example of a holiday photo contest is last year's 12 Days of LUV Twitter campaign launched by Southwest Airlines. Each of the twelve days had a different photo challenge, and the best photo of the day won the entrant a $1000 gift card. Other ideas: ugliest holiday sweater, best gingerbread house, pet with the most holiday spirit or best/worst gift received.
Sponsor a Charity Drive
Set up a canned food or Toys for Tots drop-off site at your business or other location. Promote it on your social media accounts. Pledge to donate a certain amount of money for every new Facebook fan you get during a certain time period: the 12 days leading up to Christmas, or even the whole month of December. It'll help you get on the radar of new customers/fans, and you'll be helping those who really need holiday cheer.
Update Your Branding and Logos
This one is one of the easiest tips, especially if graphic design is up your alley. Think of holiday imagery and incorporate it into your existing Twitter background, Facebook photo, blog header, etc. Some suggestions include: a Santa hat or antlers on your logo, snowflakes, candy canes, snowmen, gingerbread men, strings of lights - the list really goes on and on.
Optimize Your Website for Mobile Users
Google projects that 44 percent of last-minute searches for holiday gifts will be done from mobile devices this holiday season. Marketers who haven't optimized their mobile experience for their customers (79% of Google's major advertisers) are way behind the curve. Tablet and iPad users are considered particularly likely to be more engaged and to spend more than other consumers.
Offer Tips and Advice
What kind of tips? That depends on your target audience. If you're targeting adults over 30, you could offer tips on how to shop for tweens and teenagers. If your target audience is college students, you could compile tips on the theme of "Gift-Giving on a Budget." Other types of tips include: traveling, entertaining, sticking to a diet, child safety, toys for kids, gifts for people who "have it all" and pet safety. Whatever your industry, here's a list of holiday tips just waiting to be unleased!
Remember to Have Fun!
Have you seen the Target commercials with the intense lady in the red jumpsuit? That's the Christmas Champ, and she's on Twitter this year. The Christmas Champ is a prime example of having fun with a holiday social media campaign. Twitter users constantly mention the account and that they "love" her (and she consistently tweets them back, or in one case, "I love you so much I'm afraid I'll never be able to love again.") Fun is contagious: if you're having fun, the people around you can't help but have fun too. Unless the only two people around you are Scrooch and the Grinch, then disregard the previous advice.